Simon Sinek gives a great explanation of why some businesses are great and others aren't in his TED Talk. Get access to guides, webinars, and additional resources. Definition: having or showing zeal. 100+ Adjectives to Describe Your Brand Voice and Design For example, RPP Guarantees Speedy and Quality Repairs.. LocaliQ provides marketing products backed by proprietary technology to help businesses seize their potential. Your Yelp business description shows a little further down your page than some of the other social media and review descriptions but still displays above reviewsits marked as Specialties on your page, and you can also include History and Meet the Owner/Manager. Synonym: Synonyms for right include entitlement, due, prerogative, and apanage. Start with your basics. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brand's visuals. Usage as a brand word: Right is used in a brand name to assure consumers that they are entitled to the benefits that come with using a product. It conveys who you are, what you stand for, and how exactly it is to be your customer. Feeling something else? Synonyms: sage, intelligent, clever, learned, knowledgeable, enlightened, etc. Meaning: Healthy means being in good health and free from disease or illness. Evaluate your site performance, social media presence, and more. Build trust. It suggests an improved version of what we have known before, following a comparison of two versions. What Engaged Employees Say About Your Brand - Gallup.com While YouTube gives you a lot of space to tell your story (5,000 characters, to be exact), you want to try to capture users attention in the first 125 characters or so. You should include clear details about your products or services, who and what area you serve, and a few keywords to increase your chances of showing up for relevant searches. Relating to clients on a personal level goes a long way inwinning and keeping their business. Synonym: Synonyms of love include affection, attachment, fondness, and passion. Usage as a brand word: As a brand name, tough is used to create the impression of a product that withstands difficult conditions to give service to the consumer. 30 Powerful Words to Describe Company Culture & Build your Brand - Hirebook Cheers to 40 more years of queso, tacos, beers, and ritas! Synonym: Synonyms include preoccupied, engrossed, knee-deep, and absorbed. See what it means to become a partner with Hirebook. The following words can be used to describe a respected company or organization, that employees would want to work for and customers would choose to buy from: adaptable adapting agile alluring appreciative attentive authentic autonomous busy caring casual challenging Definition: present or existing from the beginning; first or earliest or created directly and personally by a particular artist; not a copy or imitation. Our knowledgeable training and daycare staff have over 30 years of combined experience in professional dog training, behavioral and basic dog medical care. A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties . Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and your brand's visuals. Meaning: Help means to provide with what is necessary or needed to achieve an end. Can you describe your brand in one sentence? - The Guardian The more specific, the better. You can find [product, search term] for [audience or occasion]. Your LinkedIn description is a little different than your other descriptions on social media and review sites because your primary audience is typically employees and prospective employees rather than customers. Definition: belonging to a hereditary class with high social or political status; aristocratic orhaving or showing fine personal qualities or high moral principles and ideals. Meaning: Means to change or convert something in form, appearance, or usage. What adjectives would you use to describe your business? I also like this exercise from Kevan who suggests using this structure to help everyone in the company get on the same page for each word. adjective. From the keywords in this business description, its clear that Trophy Fitness Uptown is a fitness club that also provides personal trainers. For example, The Strongest Insect Killer Ever Made.. And to actually deliver on your promise. Rising or extending upwards a great distance. Definition: (especially of a system or machine) achieving maximum productivity with minimum wasted effort or expense or (of a person) working in a well-organized and competent way or preventing the wasteful use of a particular resource. Meaning: Best means the highest ranking in quality within a given category. Meticulous and adaptable go hand-in-hand and are two great words to describe yourself. Let us work on adjective words describing . [Business name] is a [type of business] in [city, state, neighborhood]. Synonym: Synonyms of built are fashion, model, shape, and form. Definition: unlimited, immense. [Complete Guide 2023], Google Ad Formats Complete Guide [2023], SEMrush Review 2023 Top Features Compared (Honestly), Best Inspirational Quotes For Work Success, What is Influencer Marketing? You have 750 characters to describe your business on your Google Business Profile. Definition: bringing or worthy of honor orused as a title indicating eminence or distinction, given especially to judges and certain high officials. Organic. That the price is not beyond the ability of the buyer to pay. Active voice is when the subject of the sentence completes the action. This guide covers a list of words to give you a starting point in writing quality, trustworthy copy that will: Reduce risk. Heres an example from Trophy Fitness Uptown on Yelp: At Trophy Fitness Uptown, our mission is to provide our members at all fitness levels with an enjoyable workout experience in a positive, uplifting space. Question: What is one word or phrase you'd like to see brands stop using to describe themselves? Meaning: Power means the ability to act or produce an effect. Adjective Words to Describe Brand. Your Instagram description shows at the top of your profile and can be no longer than 150 characters. Lets rewrite that example in the active voice: Greg folded the laundry and placed it in the drawers. Meaning: Beautiful means having qualities of exciting aesthetic pleasure. Plus, brand consistency across channels will help make your brand more easily recognizable. Achieve growth/[other ultimate benefityour customers are seeking], Start achieving [XYZ] with [business name or product] now, Become [adjective your customer wishes to become] with [business name/product], Ever wish you could/Ever wish there was a. That means we arrive on time and investigate your system before diving blindly into the situation. Heres what needs to go in your business description: This is essential information that anyone needs to know in order to understand your business, and hopefully consider how you can help them. Definition: giving or ready to give help or useful. 70 Brand Adjectives List to Describe your Brand For example, Driven by Our Desire to Serve You Better.. November 16, 2020 What Engaged Employees Say About Your Brand by Emily Wetherell and Sangeeta Agrawal Story Highlights Engaged employees use different words to describe their work culture. Its effectively articulating the problem your business solves or the ultimate benefit it brings to its customers. Synonym: Sharp is synonymous with edgy, honed, sharpened, and pointed. Meaning: Honest means being in the habit of telling the truth at all times. Synonyms: bold, brave, courageous, intrepid, valiant, gallant, valorous, lionhearted, heroic, indomitable, etc. Beginners Guide [2023], Featured Snippet Optimization: Complete Guide [2023], Instagram Ads: The Definitive Guide [2023], Best Digital Marketing Tools For Small Businesses [2023], 25 Best Affiliate Marketing Strategies To Earn More Money, What is SEO? Words to Use for Emotional Marketing Copy, The Best Words & Phrases for Marketing with Emotion, five effective copywriting formulas we cover in this post, promotingyour business across various channels, Free returns/full refund, no questions asked, Talk to [representative] to see if [business name or product] is right for you, [Achieve main benefit[s] you offer] and sign up today. Usage as a brand word: In brands, beautiful is used to provoke consumer admiration, and to create the desire to buy a branded product. We offer HVAC services for: Plumbing, Bathroom Remodeling, Copper Repiping, Garbage Disposals, Water and Sewer Mains, Drain Cleaning, Leak Detection, Water Heaters, Duct Cleaning, Furnaces, Boilers, Heat Pumps, Central Air, Water Softeners As part of our standard service, we can have our professional plumbers and technicians come to your aid immediately. Greg. How to Define Your Brand's Tone of Voice (+ Template) - Semrush Be sure to take note of those too and choose words are a great fit for your brand and your business. You excel at one or maybe a couple things. For example, JBRP will Fix Your Leakages Instantly. Synonyms: kind, accommodating, cooperative, valuable, profitable, advantageous, etc. And as a thoroughly family-owned company, you can trust us to give your family the same attention we give to ours. How to Write a Business Description (with Examples & Templates!) - LocaliQ LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, channel campaign management, marketing dashboard and insight tools, plus expert-led services. 6. Usage as a brand word: As a brand word, new can be used to describe a revised or improved version of a product, say with additional features. Synonym: Help synonyms include assist, aid, support, and back. Increase brand engagement with social ads. For example, Your Acne and Pimples Gone Forever promises a permanent solution for a long-term skin problem. Synonyms: cheerful, ecstatic, exuberant, festive, heartwarming, jubilant, merry, etc. Meaning: Agree on means to be of one opinion about something. Meaning: New means having recently come into existence. Natural. Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical . Come up with unique names and [short] descriptions for those core values that match your brand voice. . These terms may also help differentiate you from your competitors. Synonym: Synonyms to authentic include genuine, true, certified, and honest. Read invaluable insights from industry leaders. Brand: Types of Brands and How to Create a Successful Brand Identity Usage as a brand word: Brands use power to create the impression that a branded product is dominant in the market despite the competitors. Synonym: Hack means the same as manage, handle, negotiate, or cope with a situation. The product feels like it was made for people just the way nature intended it to be. Meaning: Stunning means something so unexpected that it provokes a strong emotional reaction. for different industries, Compelling words to include in your business description, organic, fresh, home-grown (dishes, ingredients), friendly, kid-friendly, family-friendly, pet-friendly (staff, atmosphere), locally made, locally sourced, farm-to-table, one-stop-shop, all-inclusive, variety, full range. Synonyms: liberal, lavish, magnanimous, kind, benevolent, plentiful, abundant, etc. Attorney Craig Conover and his legal team make each case a priority and strive to help clients earn the fair compensation they deserve. Yelp business description example with keywords highlighted. Earthy. Usage as a brand word: Strong is used in brands to create the impression of superiority, dominance, and efficiency of a branded product as compared to its competitors. Brand adjectives are the words you choose to describe your brands visual identity. Try out these words and phrases as a starting point to this approach: The underlying strategy with these words is the bridge after bridge strategythe third of five effective copywriting formulas we cover in this post. Synonyms: marvelous, magnificent, superb,glorious,sublime,lovely,delightful, etc. Jot down your favorites and then narrow them down to your top 3-5. How we make strategy everyone's everyday job. Definition:relating to or affecting the human spirit or soul as opposed to material or physical things orrelating to religion or religious belief. Definition: having or showing experience, knowledge, and good judgment. Reduce uncertainty. Meaning: Right means something to which you are entitled to or to which you have a claim. Whether youre a pro athlete or just setting out on your fitness journey, you have a place here at Trophy Fitness Uptown. Translate strategy into action for every team with Objectives and Key Results (OKRs). We treat your dog as we would our own children, which is why we are committed to providing the highest quality pet care services available. Heres how they describe their business on their website: Since 1975, El Arroyo has been serving up Tex-Mex with a side of laughs on our famous marquee sign that stands on the corner of West 5th and Campbell in Austin, Texas. El Arroyo, for example, is a Mexican restaurant in Austin, TX, best known for its sign with cheeky or fun messages. Heres how to write one that works for your business. Brand adjectives are words that define your brand personality. This might seem like a nit-picky tip but stick with me. For example, Insist on Our High-End Quality Products. Step 2: Define Your Brand's Tone of Voice. I'd love to get to know you. For example, Highly Organized Delivery and After-sale Services.. Definition: free from disturbance; tranquil or not involving war or violence. LinkedIn gives you a lot of room to describe your businessup to 2,000 charactersbut its a best practice to keep it fairly short to grab attention quickly. Usage as a brand word: Master is used in a brand to imply that expertise has been put into producing high-quality products that consumers crave for. All of our experienced personal trainers hold nationally recognized certifications and are here to help you achieve your fitness goals. Usage as a brand word: Expert is used in a brand to imply that expertise has been put into producing high-quality products that consumers crave for. Synonyms: well informed, learned, well read, educated, erudite, scholarly, cultured, cultivated, enlightened, etc. Culture shapes results across all facets of a company, from how they complete, 40+ Best Slack Communities for Tech Professionals [Based on Categories], Advice for SEO Specialists: How to Find a Perfect Remote Job, How to Boost Employee Performance With a Rewards and Employee Recognition Program, 10 Tips on How to Manage Remote Teams Like a Pro. . Your Facebook description can be no longer than 255 characters. I ask the students to use only five. Build awareness and grow your brand with display ads. Synonyms: tuneful, balanced, cordial, melodious, compatible, peaceful, etc. 5. Meaning: Magnificent means large and impressive in size, extent, conception, or grandeur. In this blog post, we'll be covering as much as everything for you to craft a beautiful brand personality within the next hour itself. Meaning: Flexible means capable of yielding to influence, and ready to adapt to new or changing requirements. Find out for yourself! Spur action and get noticed with email marketing. Every business owner is on the hunt for those silver bullet campaigns that will turn yourorganic website traffic, website pages, email newsletters, and other copyinto dollar signs. Definition: exquisitely beautiful. Their About Us page even includes a picture of their famous sign. For example, Fresh from The Source makes the consumer feel they are getting purity, cleanliness, richness, and optimum nutrition by using the product. Usage as a brand word: When bold is used as a brand word, it conveys striking attributes of the product as being daring, heroic, unflinching, and outright positive in its performance. Usage as a brand word: Loyal is used in brands to win the buyers commitment to always use the branded product. Synonyms: diligent, assiduous, conscientious, steady, persevering, untiring, tireless, studious, etc. Definition: absorbed in or involving thought orshowing consideration for the needs of other people orshowing careful consideration or attention. Synonyms: abiding, surviving, permanent, etc. Eco-friendly? New study reveals best words for brand slogans - Phys.org 7 Essential Questions to Define Your Brand - JUST Creative Here is a list to pick from: There you have it-how to write a compelling business description and great examples to inspire you while youre getting started. Its also a best practice to include your location information here so people viewing your Instagram account know where youre located. Amanda Todorovich from Cleveland Clinic shared: "[We have] three words: Useful, helpful, and relevant. If your air conditioner, heater, water heater, or water softener isnt working correctly, give us a call immediately. [Value statement.]. Synonyms: informal, relaxed, casual, easy, comfortable, etc. If youre using a keyword tool, you can look at keyword volume for Google, Bing, and other search platforms, which can help you optimize your business descriptions on those sites. Synonyms: happy, jolly, merry, bright, glad, sparkling, bubbly, agreeable, sunny, etc. Previously, she was the managing editor of the WordStream blog. Definition: very fine in texture or structure; of intricate workmanship or quality or easily broken or damaged; fragile. Usage as a brand word: As a brand word, revolutionary is used to evoke in consumers the emotion of rebellion or change. Meaning: Hack means to deal with something skillfully and efficiently. Simply put, why should people care about your company? December 27, 2022 Disclaimer Are you looking for guide to communicating with your online audience? Running a sales promotion for a finite period of time is a great way to get people to act. Words to Use for Emotional Marketing Copy. Synonym: Synonyms of the word human include mortal, individual, mankind, and person, among others. Synonym: Synonyms for beautiful include attractive, cute, good-looking, and stunning. Complete Guide to Learn SEO [2023], What is Moz Spam Score? Consider the following as a baseline when trying to describe your companys culture: After analyzing your companys mission statement, values, ethics, and work environment, youll have a better understanding of the basis of your company culture. The goal of a business description is to introduce any reader to your company-and to do that quickly. Synonyms: heartfelt, wholesome, profound, deep, etc. So what kind of personal brand words should you use to describe yourself? Being of the finest or richest kind. Both of these descriptions emphasize legacy and community, whether thats by stressing family or people. This suggests that you want to tap into that here. Check out our team at Hirebook, and what we stand for. How do you write a business description for social media? Here are some basic business description examples and templates you can copy and paste across your website and social sites (think of it as MadLibs for your business!) As always, be strategic and conduct A/B testing to confirm youre using these emotional marketing phrases properly. for different industries. [Business name] is a [type of business, category] in [city and neighborhood]. Definition: relating to or prompted by instinct; apparently unconscious or automatic or(of a person) doing or being a specified thing apparently naturally or automatically. 50+ Adjectives to Establish Your Brand's Visual Identity How to Do a Reverse Image Search on Google? Last, but certainly not least, is your Google Business Profile description. Definition: filled with or characterized by a lively energy and excitement or growing luxuriantly or profusely. It makes consumers want to associate with the product being described by instilling a feeling of belonging with the product. 10 Effective Personal Brand Statement Examples (With Tips) Indeed Editorial Team Updated March 10, 2023 Personal branding is important in almost every profession and industry. For example, Your Incredible Remedy for Headaches is KIPTAB.. [2023 Guide], Best Free Tools For Email Marketing [2023], Google My Business Listing Optimization Guide [2023], Email Finder (Hunter.io) Find Email Address of Anyone in Seconds, How to Fix a Bad Google Review? Synonyms: fervent, ardent, fanatical, passionate, devout, committed, enthusiastic, eager, keen, avid, intense, fierce, etc. Usage as a brand word: Love is used in branding to evoke in consumers positive emotions towards a branded product that may lead to decisions to buy. Usage as a brand word: Use in a brand name, fresh evokes in the consumer the emotion of novelty, authenticity, and non-contamination of the branded product. Use these phrases to convey to your audience that they are getting a good deal: Language is powerful and using the right words will be the difference between marketing phrases that work and those that fall flat. Meaning: Free means not under the rule or control of another. For example, Try Out the New Bold Washing Powder.. Meaning: Strong means marked by or having great physical, moral, intellectual, or material power. To be clear, this is not a form of manipulation. Let me know in the comments! Our experienced staff is eclectic and fun, and we keep up with the latest trends, so you dont have to. set your business apart from your competitors, 5 simple steps for how to write a business description (with examples), Bonus step 6: How to write a business description for your social media and review sites, More business description examples (and templates!) Do you run the shop with your partner or your mom? Meaning: Efficient means something capable of producing the desired results, with minimal or no wastage of effort or resources. Minimizing a customers perception of risk will make them that much more comfortable making the decision to business with you. Usage as a brand word: Safety is used in brand names to give consumers a sense of security while using a branded product. Complete Guide [2023], How to Sell on Myntra and Jabong? When thinking about my brand, I dont want people to feel ________, ________, or _______. For example, Our Intuitive Genius Technology at Your Service.. among others. Capture the day-to-day work of your team to make sure nothing slips through the cracks. hbspt.cta._relativeUrls=true;hbspt.cta.load(7852972, '8088dfb3-43e9-470f-b523-cafe92caf973', {"useNewLoader":"true","region":"na1"}); Company culture also contributes to an employers brand, one of the first things that potential employees look at when considering whether or not to join a company. He helps businesses improve their revenue online. Usage as a brand word: Help is used in brand names to convince consumers that the branded product will assist them to reach their goals.
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